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April 15, 2024

6 Unique Benefits of Masterclasses and Webinars

Introduction

70% of Americans plan to attend some kind of virtual event in 2024 as noted in a 2023 trends report by Eventbrite. Even as in-person events and gatherings are continuing to increase, masterclasses and webinars are a practical alternative for a variety of business but especially those who are coaching.

There are several unique benefits masterclasses and webinars offer. Here are six that are universally applicable not matter what type of coaching business you have or how long you’ve been a coach.

Accessibility

Web conferencing and virtual event platforms have made it easier than ever to make events accessible. Because they remove typical barriers like travel, more folks can participate. In addition to removing the time commitment of travel, masterclasses and webinars create a higher level of access for those who need to be budget conscious. It’s easier than ever to provide free or low-ticket masterclasses and webinars.

For example, the wellness site, YogaTalk Global Network has created a global community of yoga teachers, students, and studios that provides a large variety of free virtual yoga classes. If they focused exclusively on physical spaces and in-person classes, they wouldn’t be able reach the same number of people.

Sustainability

As an entrepreneur your carbon footprint may not be top of mind. However, hosting masterclasses and webinars do reduce the carbon footprint associated with air and automobile travel, venue setup, and other logistical elements inherent to physical events.

If sustainability is integrated into your company’s mission, then providing masterclasses and webinars can be marker towards that goal. It also aligns you with potential clients if that is something they value.

Interactivity

Masterclasses and webinars cultivate an engaging and interactive environment   Through the use standard tools and features, participants can engage with you and each other via live chats, Q&A sessions, and polls. Breakout rooms provide the opportunity for more individualized conversations and networking opportunities.

In their Guardian Live events, the news organization intentionally integrates interactive elements into each event whether it is fully virtual or a hybrid event. Ranging from live Q&A to polling, folks from about the world are able to participate and interact with leading voices of the day.

Cost-effectiveness

Similar to accessibility providing greater access for those on a budget, masterclasses and webinars provide you with lower cost alternative when compared to a similar in-person event. Your savings range from venue rental, catering, and travel related expenses like airfare and hotel. This savings allows you to allocate time and monetary in other areas like marketing for the event.

Flexibility

One element of masterclasses and webinars that in-person events don’t have is flexibility for those attending. Life happens and it is inevitable that some folks won’t be able to attend. Because it is easy to record, those who can’t attend are able to watch when it is convenient for them. It also provides those who did attend live the opportunity to go back and review content they feel they might have missed.

Ease of collecting feedback and data

Depending on your web conferencing platform there are numerous tools you can use to get real-time feedback such as via polls or mini surveys. You can ask a range of questions that gauge value, engagement, and interest. Some platforms have the ability to display a post-event survey that can catch participants when they still have the event in the forefront of their minds. Since the registration process is also virtual it is easy to capture email address so you can continue to engage with participants post event.

Conclusion

The appeal of masterclasses and webinars as a mechanism to help you connect with potential clients is greater than ever because they help your participants overcome barriers like travel time and cost. Additionally, you have greater flexibility to create a unique interactive experience from live Q&A to small breakout room networking.

From conceptualizing to facilitating to post event follow-up, the masterclass or webinar path might seem overwhelming. But with the right foundational structures, tools, and guidance, you can be on your way to hosting an event that resonates with your audience and helps you grow your business.

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Jennifer


Jennifer Sharkey is known as the Virtual Presentation Specialist. Being passionate about seeing people shine and be heard, she leans into her 20+ years of public speaking experience and uses what she has learned from presenting, both in-person and virtually, to small groups all the way up to 5000 people. Jennifer draws from her experience as an associate professor, academic librarian, and coach to help holistic coaches master virtual presentations to grow their business. Her unique immersive program provides practical strategies and methods to build confidence, engage audiences, and generate authenticity and authority.

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