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April 29, 2024

5 Icebreaker Tips for Outstanding Masterclasses and Webinars

Let's talk about icebreakers

 – those crucial opening moments that set the tone for your entire session. Consider the vibe you want to establish right from the beginning. Is it sisterhood, community, engagement, or curiosity? Maybe a combination of these.

It’s no secret that you can skyrocket your business through masterclasses and webinars. These virtual events aren't just about sharing knowledge. They're about building connections and sparking meaningful conversations that can transform your audience into loyal clients.

But before you dive into your juicy content, leverage those first vital few minutes to establish the vibe you want with your icebreaker. You probably know the classic "introduce yourself" or "why are you here?" or "share a fun fact." While they work, they are generic and may not represent you.

Ditch the generic prompts and instead, craft icebreakers that are relevant to your topic and strategically designed to get those neurons firing.

First, What an Icebreaker Is and Why They Are Important

An icebreaker is an activity or question designed to get a group of people interacting and comfortable with each other. In the context of a masterclass or webinar, it's your secret strategy for transforming a virtual room full of strangers into a connected, engaged community. Basically, they are like the warm-up exercises before a marathon – they're designed to loosen up the crowd, foster a sense of camaraderie, and set the stage for productive interaction.

With masterclasses and webinars, you can have participants logging in from different corners of the globe, each with their own unique backgrounds, experiences, and expectations. As folks enter your virtual event, they may be a little unsure of what to expect and of others who are attending.

Here's where icebreakers come into play. They serve as the bridge that connects individuals, breaking down barriers and creating a sense of belonging from the get-go. A well-executed icebreaker can capture your audience's interest and keep them fully engaged throughout your session.

By encouraging connections and fostering a sense of community, icebreakers lay the foundation for meaningful dialogue and collaboration. They create an environment where participants feel comfortable sharing their thoughts, asking questions, and challenging their assumptions – all essential ingredients for a successful masterclass or webinar.

Let's dive deeper into some icebreakers

that will leave a lasting impression on your attendees. Some of these will work well with large and small groups. And some strategies are better suited for smaller groups such as member masterclass.

Pre-Event Questionnaire

Send out a short questionnaire (think 2-3 questions) related to your topic.  This gets attendees thinking and invested before they even log in. During the masterclass or webinar, anonymously share some of the most interesting responses - sparking curiosity and setting the stage for your content.

Thought-Provoking Question

Pose a thought-provoking question and use breakout rooms (most web-conference platforms offer this) for attendees to brainstorm in small groups.  This not only gets the conversation flowing but allows you to gauge the audience's prior knowledge - a goldmine for tailoring your presentation.

The "A-ha!" Moment

Share a relatable anecdote or challenge you faced in your own coaching journey.  This instantly builds rapport and positions you as someone who's been in their shoes.

Pivotal Life Moment

Invite your participants to take a trip down memory lane by asking them to recall a pivotal moment in their lives related to your coaching niche. Whether it's a breakthrough they've had, a challenge they've overcome, or a goal they've achieved, this exercise not only breaks the ice but also creates an instant sense of community and shared experience.

Virtual Treasure Hunt

Who says icebreakers can't be fun and interactive? Send your attendees on a virtual scavenger hunt by hiding clues or prompts throughout your presentation slides or website. Encourage them to actively explore and engage with your content while getting to know their fellow participants along the way.

Gratitude Circle

Start your session on a positive note by inviting everyone to express gratitude for something – big or small – in their lives. Whether it's a supportive friend, a recent accomplishment, or simply a beautiful sunrise, fostering an attitude of gratitude sets the stage for a productive and uplifting discussion.

Playlist Party

Music has a magical way of bringing people together. Before your session, create a collaborative playlist and invite your attendees to add their favorite tunes. Then, kick off your event by playing a few tracks and encouraging everyone to share why they chose those songs. Not only does this icebreaker infuse your session with energy and personality, but it also offers a glimpse into the diverse tastes and interests of your audience.

Icebreaker Tips

As beneficial as icebreakers are, it is important to keep a few things in mind to ensure they go smoothly and the activity doesn’t go awry.

Pick an icebreaker suited for your audience

First and foremost, consider the type of audience that will be attending your masterclass or webinar. Is it a group of strangers attending a free, lead generating webinar or a group cohort in a coaching program masterclass? For larger groups that may have little connection to each other than their interest in your topic, select icebreakers that can be easily facilitated via Chat or as a pre-event activity. For smaller groups that may already know each other or will be spending time together over a period of time, your icebreaker can be customized and more hands-on like breakout rooms.

Consider the Audience Atmosphere

If at the start of the masterclass or webinar, there is a high level of energy and interaction, consider putting the icebreaker aside. It might feel false and forced to have an activity when everyone is already engaging with each other. It could even dampen the energy and some participants might even disengage. Additionally, for a series of sessions, it isn’t necessary to do an icebreaker for each one. Since folks will get to know each other naturally over the course of the program.

Have a Contingency Plan (or Two)

If you are noticing your icebreaker is falling flat or there is general resistance to participating, have a backup icebreaker or plan before the overall atmosphere is awkwardness. And sometimes it can be as simple as falling back on the tried and true, though generic, queries of “why are you here?” or “where are you logging in from.” Or you can seamlessly move into a challenge you had related to your topic that will resonate with the audience.

Keep it Short

Icebreakers are not intended to take a significant amount of time. So, make sure you pick one that will be easy to implement for the size of audience. A good strategy is set a time limit for the overall activity along with time limits for answering questions or completing tasks. The best icebreakers take only a few minutes from start to finish and never going longer than 10 minutes. And, once you’ve achieved the intended outcome of the icebreaker, move quickly into the next part of the masterclass or webinar.


Remember, icebreakers aren't just about breaking the ice – they're about building bridges. Use this strategy to foster genuine connections, spark meaningful conversations, and create an unforgettable experience for your participants. The key is to be authentic, strategic, and to prioritize audience participation.

By crafting icebreakers that reflect your coaching style you'll transform those first few minutes from awkward silence to an engaging springboard for your masterclass or webinar. In the end, it's not just about what you teach; it's about how you make people feel.

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Jennifer Sharkey is known as the Virtual Presentation Specialist. Being passionate about seeing people shine and be heard, she leans into her 20+ years of public speaking experience and uses what she has learned from presenting, both in-person and virtually, to small groups all the way up to 5000 people. Jennifer draws from her experience as an associate professor, academic librarian, and coach to help holistic coaches master virtual presentations to grow their business. Her unique immersive program provides practical strategies and methods to build confidence, engage audiences, and generate authenticity and authority.

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