fbpx
  • Home
  • |
  • Blog
  • |
  • 3 Critical Brand Building Strategies Using Webinars and Masterclasses

January 22, 2024

3 Critical Brand Building Strategies Using Webinars and Masterclasses

Introduction

Brand building, whether for a business, product, or personal brand, includes many elements that range from a vision and mission all the way down to the font you use on your website.

In the content saturated arena of the web, coaching, and digital marketing, creating genuine connections has become the one of the best ways to create success.

Your brand is the way you differentiate yourself from other similar services and coaches. Webinars and masterclasses can be connected to multiple aspects of the overall process.

They help you

  • advance your mission and vision
  • communicate your overall message
  • establish authority within the space
  • reveal how you are different from similar services
  • create connection with potential clients and existing clients

The three core elements of brand building that can help you cut through the noise are authenticity, building relationships, and consistency.

Authenticity

In a 2017 Stackla.com survey, 86% of consumers say authenticity is a key determinant for what brand they purchase and support. In a follow-up post-pandemic survey in 2021, showed that 88% of respondents answered authenticity was important AND 50% of those answers were marked very important.

Webinars and masterclasses are opportunity to break away from one-way communication. Authenticity happens when discussions go beyond scripted presentations. It’s about being the moment. Being willing to share personal experiences. Laugh (or at least keep your cool) when something doesn’t go quite right. And answering spontaneous questions from the audience.

Relationship Building

Being able to interact with folks in real time is one of the best ways to build relationships. How you show up during webinars and masterclasses will set the tone of the overall experience but will also determine how much the audience trusts you.

Rather than viewing a webinar or masterclass as conveying chunks of information, instead consider it an experience crafted from your unique point of view. This gives it a personal touch that no one can replicate.

The experience should be about engagement, making the audience feel like they belong, and providing value by addressing the real problems and struggles of those attending.

Consistency

Consistency in messaging, tone, and engagement is the key to building trust and your brand. Focusing on these in all forms of communication is important.

However, with webinars and masterclasses allow you to showcase messaging and tone in a deeper way than an Instagram quote or quick Facebook post. They also give more space to interact with your potential and existing clients, which links back to relationship building and authenticity.

Conclusion

With so many elements that go into brand building, webinars and masterclasses are an effective way to address several of these at the same time.

They provide an opportunity to have real conversations, personalized learning experiences, and express your unique point of view. They allow you to be authentic, focus on building relationships, and be consistent.

Related Posts

Finally Find More Quality Leads – How Masterclasses & Webinars Can Help

Finally Find More Quality Leads – How Masterclasses & Webinars Can Help

Webinar or Podcast: Which One to Choose?

Webinar or Podcast: Which One to Choose?

Creating Quality Slide Decks for Your Masterclass or Webinar

Creating Quality Slide Decks for Your Masterclass or Webinar

How To Create Attention-Grabbing Titles for Your Next Masterclass or Webinar

How To Create Attention-Grabbing Titles for Your Next Masterclass or Webinar

Jennifer


Jennifer Sharkey is known as the Virtual Presentation Specialist. Being passionate about seeing people shine and be heard, she leans into her 20+ years of public speaking experience and uses what she has learned from presenting, both in-person and virtually, to small groups all the way up to 5000 people. Jennifer draws from her experience as an associate professor, academic librarian, and coach to help holistic coaches master virtual presentations to grow their business. Her unique immersive program provides practical strategies and methods to build confidence, engage audiences, and generate authenticity and authority.

Your Signature

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>